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Baton Rouge Healthy Food Retail Initiative

The Baton Rouge Healthy Food Retail Initiative (HFRI), established by The City of Baton Rouge and Parish of East Baton Rouge in partnership with The Mayor’s Healthy City Initiative, is an innovative financing program created to award low-interest loans to supermarkets, grocery stores, and other fresh food retailers that are located in or plan to locate in a low-to-moderate income area in East Baton Rouge Parish. These loans will enable operators to open, renovate, or expand retail outlets that stock and sell healthy food options, particularly fresh fruit and vegetables.

The goal is to increase access to affordable healthy foods; to make available other quality food items; and to promote the sale and consumption of fresh fruits and vegetables, particularly those that are Louisiana-grown, while keeping dollars circulating in the community.

This initiative was created in response to a lack of fresh, healthy foods in Baton Rouge Parishes and can also serve as a catalyst for revitalization in those areas.

Program Partners

City of Baton Rouge and Parish of East Baton Rouge
Build Baton Rouge
The Mayor’s Healthy City Initiative
The Food Trust
Hope Enterprise Corporation/Hope Credit Union
Baton Rouge Area Chamber
Together Baton Rouge
North Baton Rouge Economic Development District

To find out if you are eligible for the Baton Rouge HFRI, download and complete the eligibility application form available on this page. Submit your form with attachments by email, fax, or mail to:

Hope Enterprise Corporation
1726 O. C Haley Blvd.
New Orleans, Louisiana 70113
Fax: 504-527-0691

Additional Information